Your Product Isn’t the Problem, Perception Is.

You’ve built something great - but customers still churn. Not because your product failed, but because their perception of its value never matched the promise. And perception decides renewal every time.
If you’re not shaping how customers experience value, you’re not just leaving money on the table - you’re handing it to your competitors.
That’s why we created 3 Plays to Close the Value Gap and Drive NRR - a playbook to help you connect what your product delivers with what customers believe, close the space between promise and experience, and turn value into real momentum.
What You’ll Learn:
  • Education Everywhere: Stop treating education like a post-sale checkbox. Learn how brands like MongoDB (NRR 120%+) use continuous learning before, during, and after onboarding to drive adoption and retention.
  • Hyper-Relevant Segmentation: Your segments are wrong: because they’re built on you, not them. Discover how to re-segment customers by what they actually value and increase adoption by double digits.
  • Educate the Value Chain: Your champion isn’t enough. Learn how to make every stakeholder - from users to execs - understand your product’s worth, so renewal isn’t a fight, it’s a formality.
  • Turn Value into Revenue: Get the system to operationalize what works for your best customers across the entire business and finally stop guessing at what drives retention.
Stop letting perception decide your revenue. Download the playbook and start winning the value game.

Download the Playbook!