Accelerating Global Growth: Fast, Flexible, and Profitable Membership Models

In today’s global market, organizations—especially those with long-standing legacies — need to innovate rapidly to stay competitive.

 

This session explores how the Institute of Management Accountants (IMA), founded in 1919, successfully launched a new B2B business model in just four months to deliver training to a client base that includes Fortune 500 companies.

 

Leveraging a new, modern platform, IMA created an entirely new revenue stream, streamlined their eCommerce setup, and is now ready to personalize the user experience for a diverse, global audience. Join us to discover how flexible technology can unlock new revenue streams while catering to unique member needs across different regions.