Crucial Learning grew revenue 220% after implementing the Thought Industries platform
Crucial Learning (formerly VitalSmarts) is a corporate training company that helps businesses improve their culture and results by changing employee behavior. Their award-winning training courses teach high-leverage skills demonstrated by top performers and include Crucial Conversations®, Crucial Accountability®, Influencer, Getting Things Done®, and The Power of Habit®. Their courses are available in a variety of modalities including classroom and online training.
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The Fastest Way to Educated Customers
The award-winning Thought Industries platform has everything you need to create highly customized and engaging online learning experiences for customer training.
Thought Industries is the only enterprise learning platform purpose-built for customer, partner, and professional training.
Trusted by innovative brands worldwide

Scale Your Business 200%
Panorama Content Delivery
Distribute content across segments and create an account-based training strategy with experiences customized to specific customer groups.
Blended Learning
Combine virtual and in-person instructor-led training courses to form a blended learning experience that scales your training.
Learning Paths
Curate customized learner paths with prerequisites, assigned materials, milestones, and more to guide learners through everything they need.
Flexible Content Creation & Delivery
Course Management & Auditing
White-labeled authoring tool featuring 25+ content types, widget-based templates, and custom HTML & CSS for fully branded learning paths.
Mobile-Friendly & Responsive
All sites, pages, and learner views are fully mobile and responsive, so learners can take courses & consume content anywhere.
Microlearning
Enhance the user experience with bite-sized pieces of content in the form of articles, videos, blog posts, etc.
SCORM & xAPI
Easily create new courses or upload existing SCORM or xAPI files to deliver the desired content to your learners.

Thought Industries is a Recognized Leader
and Trusted Learning Partner











"In addition to solving for [our primary] challenges, we also gained substantial capabilities with eCommerce, client-based reporting, highly configurable notifications, and flexible permissions management."
Russ Rollins
Senior Director of Product Technology, Crucial Learning
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