The Customer Education Playbook

The Customer Education Playbook provides the most comprehensive, validated methodology for developing, implementing, and evaluating a customer education program based on the results of nearly 200 customer interviews on how to achieve success.

Whether you're looking to scale onboarding, grow your brand, drive customer engagement, or become the new professional standard, this methodology is your guide to engaging and impactful customer education.

By adopting the Customer Education Playbook into your education strategy, you'll be able to:

• Connect customer education to broader business goals
• Develop, implement, and distribute a dynamic content strategy
• Get organizational buy-in and engage your SMEs
• Identify opportunities to improve and maintain relevance
• Measure the impact of training on customer success and revenue

This Playbook is just the beginning. Be sure to watch the session from COGNITION 2020 and a more detailed certification program is on the way!

To hear how leaders from Box, Slack and Gong are implementing this methodology, check out our webinar Applying the Customer Education Playbook for '21 Success