Global in 4 Months: How IMA Rolled Out 50+ New B2B Learning Products

The Institute of Management Accountants (IMA) has been guiding the finance profession for over 100 years, serving more than 140,000 members across 150 countries. As its global audience grew, so did expectations for modern, high-quality learning experiences. To keep pace and fuel B2B growth, IMA set out to deliver a scalable, digital-first platform that could reach customers anywhere in the world.

To keep pace with audience expectations and meet B2B growth goals, the team set out to modernize its approach and deliver a digital-first experience built to scale.

But scaling globally came with big challenges: outdated technology that couldn’t support multimedia-rich training, slow and inconsistent localization that delayed launches and diluted brand consistency, and an ambitious four-month deadline to deliver a new B2B training site.

Results:

• 50+ New Learning Products including learning paths, certifications, and on-demand resources
• Expanded Global Reach with a localized solution for China.
• Streamlined B2B Purchasing through bulk buying, SSO, and integrations.
• 4-Month Launch achieved by a 5-person team, driving 10x growth potential.

Looking to expand your training globally? Discover the strategies IMA implemented that fueled their growth.

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