Powering the business of learning

Measuring the ROI of Customer Training


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Measuring the ROI for external customer learning programs is very different from the measurements used for internal corporate learning. Some software organizations have provided their end-user with "feature" training, but in many cases customer learning has not been a high priority. However, a recent Technology Services Industry Association’s research report found that average renewal rates among trained software subscribers is 92% vs. 80% for untrained customers. Focusing on training throughout the customer lifecycle can have a significant impact on churn, leading to better brand affinity between the customer and vendor and a real difference in your bottom line.

In this webinar, you’ll learn:

  • How understanding the needs of customers leads to increased customer retention and higher renewal rates
  • Why creating or acquiring pertinent and engaging content aligned to the business drives customer spend and use of more product
  • How to establish an infrastructure to enable delivery to communicate learning opportunities to customers
  • The necessary steps needed to measure customer training and how to prove it’s value

Watch the free webinar now