Measuring the ROI for external customer learning programs is very different from the measurements used for internal corporate learning. Some software organizations have provided their end-user with "feature" training, but in many cases customer learning has not been a high priority. However, a recent Technology Services Industry Association’s research report found that average renewal rates among trained software subscribers is 92% vs. 80% for untrained customers. Focusing on training throughout the customer lifecycle can have a significant impact on churn, leading to better brand affinity between the customer and vendor and a real difference in your bottom line.
In this webinar, you’ll learn: