Powering the business of learning

Strategies for Pricing Customer Training



The more customers know about a product or service, the more successful their brand experience will be. And when customers succeed, they're likely to buy more. They’re likely to encourage others to buy from you, too. But how much should customers pay for training? How should you choose the best price? And when does it make sense to train customers at no extra charge?

Learn from John Leh, CEO and Lead Analyst at Talented Learning, and Barry Kelly, CEO at Thought Industries as they clarify the economics of customer training. 

In this webinar, they will cover:

  • The true cost of content: free vs. fee
  • Where the “freemium” fits in
  • Why timing is a key factor
  • How to test your price points
  • The value of bundles and other packaging methods

Watch the free webinar now