Still treating customer education like a checkbox? It’s time to break old habits and use learning as a true revenue engine.
Gong, a global leader in revenue operating systems, didn’t stop at “trained users. They built customer education like a growth motion, engineering onboarding, lifecycle learning, and certification to drive outcomes that show up in adoption and renewals.
Now you can watch their approach.
Watch our latest webinar on demand: Drive Adoption, Deliver Outcomes: Why Customer Education is a Growth Lever for Gong, and hear directly from the team behind Gong’s strategy: Tim Halter (Instructional Design Manager, Gong), Mark Banuelos (Senior Manager of Education Services, Gong), and Alicia Fontaine (Senior Director of Solutions Marketing, Thought Industries).
What you’ll discover:
- 95% frequent-user conversion: The onboarding approach that helped drive 95% of new users into frequent users.
- 4x increase in daily product usage: The strategy that drove a 4x increase in daily product usage (up to 167% more for some users)
- Lifecycle learning that moves metrics: How Gong operationalized lifecycle learning to scale Academy participation from - 1,000 to ~4,000 learners per month